Comparison
Bitly vs. Linksby Multitool
Shorten links and generate QR codes for anything you share — business cards, flyers, receipts — with click counts you can actually see.
Side by side
| Bitly | Links by Multitool | |
|---|---|---|
| Free plan | Usually a time-limited trial, if any | Free forever — 3 short links, no card required |
| Starting price once you outgrow free | ~$35/mo | $5/mo à la carte |
| Other tools included | No — a separate product | Optional — bundle 7 more tools for $20/mo total |
| Per-seat or per-response fees | Common on tiered SaaS plans | None — flat price regardless of usage |
| Login & billing | A separate Bitly account | The same login as every other tool you use |
| Getting started | Its own signup and onboarding | Already there the moment you sign in |
Choose Links if
- You want it bundled with the other tools your business already needs
- You'd rather pay a flat price than watch a bill creep up with usage
- You need the common, everyday case covered well — not every advanced feature
Stick with Bitly if
- You rely on deep customization or integrations Links doesn't cover yet
- You're already deep into Bitly's ecosystem and switching cost is high
- You need enterprise-scale features across a large team
What you get with Links
- Custom short links, no arbitrary click caps
- A QR code for every link, ready to download and print
- Basic click analytics included, not upsold as a separate tier
- Replaces Bitly for $35/mo less, included in the bundle
Frequently asked questions
Does Links have a free plan like Bitly's trial?
It's better than a trial — Links is free forever, not for a limited time. The free plan gives you 3 short links, with no card required and nothing that disappears if you never subscribe. A typical trial on tools like Bitly, by contrast, usually expects a card up front and ends after a set number of days.
Is Links actually comparable to Bitly?
For the everyday case, yes — Shorten links and generate QR codes for anything you share — business cards, flyers, receipts — with click counts you can actually see. Links deliberately covers what most small businesses actually use rather than every advanced feature Bitly has, which is exactly how it stays cheaper.
Why is Links cheaper than Bitly?
Links is priced flat at $5/mo à la carte with no per-seat or per-response fees, and it's one of 8 tools you can bundle under a single $20/mo subscription — the shared login and billing is what keeps the cost down, not a stripped-down product.
Can I switch from Bitly without moving everything else at once?
Yes. À la carte pricing lets you replace just Bitly first — you don't need to move your whole stack to Multitool on day one.
Try Links free — no card, no time limit.
3 short links, free forever. Need more? $5/mo removes the limit, or get the full bundle — Links plus 7 other tools — for $20/mo total.
Get started free